[About Us] | F5DIGITAL Group

About Us

F5DIGITAL Consulting was founded in 2007 by Gregory Birge when he recognized that the surge in consumer-generated media would transform the way in which companies and their customers would interact with one another. His visionary outlook, which reverses the traditional approach of brand-led marketing to one that puts the customer firmly in the driving seat, has led to ground-breaking, resoundingly successful campaigns for leading companies such as Philips and Fuji Xerox.

Adept in developing end-to-end ecosystems, channel networks and product strategy, F5DIGITAL won the Gold Award for ‘Best Loyalty Campaign’ at the 2010 Asia Pacific Digital Media Awards for the Loyalty Philips Family Rewards Program. This is an achievement as only 11 gold awards were presented of 644 entries in 24 categories.

In 2011, F5DIGITAL Consulting restructured the company into F5DIGITAL Group with three entities to enhance the development of consumer innovations and to focus client services. In addition to Singapore, the company now has offices in South Korea, the Philippines, and is expanding into China.

F5DIGITAL Consulting shapes digital strategic thinking and delivers in three equally important areas. Firstly dedicated digital consulting and methodologies. Secondly, coaching and training. Thirdly, eReadiness status and proposals for organizations. Ultimately, we like to think of ourselves as the“Red Pill” of the industry. Remember “The Matrix”? Where you may have some misunderstandings on the digital world, we act to reveal reality and show what the digital revolution really means, as well as its impact on you, your organization and your business.

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F5DIGITAL Engagement is our group’s full-service agency, serving in essential areas. Whether delivering content, including tactics, campaigns and strategy, or ensuring marketing effectiveness, business impacts and ROI, we cover all digital segments, including: websites, social media, mobile, gaming, eDM, CRM,AR, location-based activities, and so on. Equally, we provide digital enhancement of traditional tactics like DM, print, 1:1 personalization and more.

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F5DIGITAL Operations is the support team, specializing in maintaining and outsourcing digital content. The team acts as a “Digital call center”, delivering: content, process, resources for content management (internally and externally, on the web and mobile), discussion management (in forums, blogs, social media, FAQs), metrics management (with data collection, reports, dashboards) and keywords management (SEO, SEM, campaigns).

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